design, rigging, animation, mind bending
As part of Sehsucht Berlin I had a lot of fun imagining and constructing the first three floors of this carousel of animated loops. I also animated most of the characters and many elements like the red carpet and the paparazzi cameras.
The whole structure is called a Zoetrop. It evokes the illusion of motion through a fast succession of static elements which come to life with a stroboscopic light. Therefore, everything had to work in loops built in 24, 23 or 25 single 'sculptures'.
Matching the events subject, the zoetrop of course tells a story about musicians.
A band that lives the American Dream, symbolizing the ascent of basement musicians to stardom across the horizontal zoetrope layers. They move from the underground scene to stardom with the help of their fans and social networks, finally reach the top of the carousel and perform at the MTV EMA.
This animation was tricky in particular. The hands stay where they are while the character moves forward.
That means that there need to be 24 copys of the hands and 23 copys of the character, but they still need to interact with each other.
Production Company: Sehsucht Berlin. Director: Mate Steinforth. Artists: Remo Gambacciani, Helge Kiehl, Florian Panzer, David Weidemann, Christian Zschunke. Producer: Christina Geller, Christian Jacks. Music: Nikolai von Sallwitz, Sound Architecture. Client & Lead Creative Direction: VIMN MTV World Design Studio. Creative Director: Roberto Bagatti. Associate Creative Director: Anna Caregnato. Art Director: James Walpole/Carlos Carrasco. Senior Designer: Giorgio Schwarz. Senior Producer: Cristina Mazzocca. Coordinator: Beatrice Cardile